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As extra persons are shopping for backpacks for a wide range of makes use of, the business is changing into extra aggressive, with manufacturers vying for market share.
A couple of manufacturers, like JanSport, have develop into family names, however many smaller startups are starting to make severe inroads out there.
Listed below are the important thing backpack model statistics from our analysis.
Prime Backpack Manufacturers by Google Search Quantity
One strategy to examine the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks bought, it’s an correct strategy to gauge the curiosity and model consciousness in a selected model.
I did in-depth Google search evaluation to seek out the manufacturers with the very best search quantity on Google. As a result of most of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embody the phrase “backpack” or “backpacks” (whichever ranked greater).
The desk beneath exhibits the highest 20 backpack manufacturers rated by Google search quantity.
Prime Backpack Manufacturers by Search Quantity |
||
Model |
Month-to-month Search Quantity | |
1 | Jansport |
191000 |
2 |
Nike | 90000 |
3 | The North Face |
83000 |
4 |
Lululemon | 52000 |
5 | Herschel |
40000 |
6 |
Patagonia | 35000 |
7 | Osprey |
34000 |
8 |
Carhartt | 33000 |
9 | Tumi |
29000 |
10 |
Adidas | 27000 |
11 | Gucci |
18000 |
12 |
Ogio | 18000 |
13 | Fjallraven |
17000 |
14 |
Cotopaxi | 15000 |
15 | Excessive Sierra |
15000 |
16 |
REI | 10000 |
17 | NOMATIC |
9800 |
18 |
Timbuk2 | 8000 |
19 |
Dakine |
8000 |
20 | Beis |
7000 |
Curiously, of the highest 10 manufacturers by search quantity, solely 3 specialize particularly in backpacks. Lots of the high manufacturers are attire firms which have constructed out backpack product strains (Nike, Lululemon, and Adidas).
Inside this high 20 checklist, there may be a variety of journey, city, and out of doors manufacturers.
The undisputed chief of the pack is JanSport, which has greater than double the search quantity of Nike backpacks in second place. This is sensible in case you’ve spent a lot time in a faculty or school campus and paid consideration to the backpack manufacturers. That little JanSport patch is all over the place.
Prime Backpack Manufacturers by Class
Backpacks could be divided into three broad classes: on a regular basis backpacks (which incorporates college, laptop computer, and commuting luggage), journey backpacks, and out of doors backpacks. The desk beneath exhibits the 5 hottest manufacturers in every class.
On a regular basis | Journey | Outside | |
1 | JanSport | Tumi |
The North Face |
2 |
Nike | Cotopaxi | Patagonia |
3 | The North Face | Nomatic |
Osprey |
4 |
Lululemon | Timbuk2 | Fjallraven |
5 | Herschel | Beis |
Cotopaxi |
Be aware that The North Face seems in each the on a regular basis and out of doors backpack lists. Whereas The North Face initially began as an out of doors gear firm, it has broadened its product vary to incorporate a wide range of every day carry backpacks for varsity, commuting, journey, and laptop computer carry. This introduced the model extra into the mainstream.
It’s additionally price noticing that JanSport and The North Face are each owned by the identical father or mother firm: VF, which additionally controls Timberland and Eastpak. Between its assorted manufacturers, VF accounts for 55% of backpack gross sales within the US, in keeping with the New York Instances.
Backpack Model Manufacturing facility Places
I analyzed 82 of the world’s hottest backpack manufacturers to seek out their manufacturing facility areas and see how backpack manufacturing is distributed across the globe. Some manufacturers personal a single manufacturing facility and carry out all product meeting underneath one roof. Others contract out to dozens and even a whole lot of factories all over the world to make their merchandise.
The chart beneath exhibits the proportion of manufacturers that depend on factories in every area.
% of Manufacturers by Manufacturing facility Location |
|
Asia-Pacific |
82.9% |
North America |
28.0% |
Europe |
13.4% |
South America |
4.9% |
Africa |
1.2% |
Unsurprisingly, Asia has the very best focus of backpack manufacturing by far, with 82.9% of manufacturers utilizing manufacturing services in Asian international locations. China, Vietnam, and the Philippines account for almost all of backpack manufacturing in Asia.
28% of manufacturers have some manufacturing in the USA, whereas solely 9.8% manufacture solely within the US. For a lot of of those manufacturers (like GORUCK and Hyperlite Mountain Gear), “made within the USA” is one in every of their main advertising and marketing claims.
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